I have started to look at how social media is affecting the offline world. Before the 2 worlds were both very seperate but as social media increases it's popularity so much it's interaction with the real world as people are starting to live through social media.
At LFW 46 shows were streamed live by the British Fashion council. On the underground highlights were displayed on screens, which included commentary via Twitter, behind-the-scenes shots from a backstage photographer. This allows the British Fashion council to ensure that people anywhere would enjoy LFW, and also brought in more customers for them.
For people with the Aurasma App,which was launched for the spring/summer collections in September. It means that people can watch additional video content by scanning either the LFW Logo or the cover of the LFW daily newspaper.
This allows for a constant streaming of data between people and business's to go on. Now-a-days you never have to not see something, or read about something because it is either trending on Twitter or is available online. However with new apps and QR codes, it means you can get even more. You get special access and allows you even more access, and the newer the technology used the better the buzz it gets.
Social apps such as Twitter is also allowing for their to be a greater communication between companies and consumers, there is no longer a brand that can hide behind media relations. People can and will, voice their opinions, there is no editing of anything. Companies can't deny as many things, files etc are getting hacked and leaked more than ever. The more they lie the more gets found out. Instead it is about building a relationship with the consumers, via things such as twitter where they can more freely interact with customers and reply. Businesses are becoming more personal.
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