Future Lab Conference - PR Talk

CiCi PR.

CiCi PR represents Zatchels,Lisa Bleu, Jessica Flinn,Angel Eyes,Mya Blue,Zara Taylor and Dannique hairdressers.
Cici PR evolved because of trends in the industry, beauty has demanded to work with fashion companies because they want to be seen as a fashion/lifestyle brands. So they are promoted the same way, which has progressed the company.
A London press office has helped them to evolve because it has become more of the trend where, press, stylists and celebrities can come and view items.

Main Areas:

Editorial PR: getting brand names etc mentioned in magazines, newspapers and online i.e. bloggers. Clients are featured. This is the main area they focus on.

Event PR: Events used to be done by Event companies however due to the recession the budgets are smaller and so want to give the PR company and give 1 budget to 1 company, so they now do events as well. They do 20 events a year for their clients i.e. catwalk shows, Miami swimwear show, product launches, press days, interviews etc.

Expose PR: Celebrity culture. Seeing clients products on a celebrity or mentioned by one. They drive sales and sell products. Brands can sell extra's because people want the swimsuits that celebrities wear.

New PR: Online social media. This is greatly taking off, and is beginning to make itself more important, and will continue to grow until 50% of PR is online social media.

New trends in PR:

Collaborations with celebrities:  Designers at Debenhams managed to create this and led the way. Now their is a Rhianna collection for River Island. Collaborations are fun and attract people because of the celebrity culture. Celebrities maximise PR.

The Future of PR:

You generally need to be able to do everything and now their is on line tools which customers can use and thus removing business from PR businesses. Traditional PR is less at the forefront and less wanted.
Magazines are also decreasing and apps/ websites/ or blogs are increasing. They are quicker to update and can keep up more easily with trends and have more substance.
Events have an online presence as well and this is increasing much faster and more PR is being done via social media.