Freud Communications is a public relations firm based in London. Freud Communications was founded by Matthew Freud, who comes from the Public Relations dynasty of Edward Bernays and is the great-grandson of the famous psychoanalyst Sigmund Freud.
Notable clients include Unilever, BSkyB, KFC, Pepsi, Nike, Nestle, Nescafe, British Telecom, AOL, Heston Blumenthal, Live Earth, Comic Relief, MySpace, The Weinstein Company, Sony Pictures, London Development Agency and the Anschutz Entertainment Group.
Freud Communications UK executes PR campaigns utilising, among other tools, editorial placement to obtain positive references to their clients' policies and products on such TV news shows as GMTV, as well as in tabloids and news papers.
I am interested in this type of pr because it focuses on the use of advertisements in paper based options rather than online. For this you need to look at the demographic, the magazines target audience and the income of those reading. It's no good putting a Cartier advert in company magazine for example.
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