Justin Cooke - " customize the catwalk"

 Justin Cooke has created an inventive way of bringing the online social world to the catwalk. He has allowed for people who aren't at the catwalk to view the catwalk show, which is something that has only recently been done. But has also managed to push it a step further by generating more advertising for Topshop through social media (as is always the aim) while giving something back, that is interesting to it's customers. Customers can tweet and find out any information, such as the playlist, the make-up look, the items, if the items come in any other looks etc. He is literally allowing customers to buy the "topshop girl" look, directly off the catwalk.
Justin Cooke is someone I have loved looking at because his style is very innovative and he knows just how to get the most exposure from an event, but still giving something customers can love. If customers don't love what is being done or it has been done before then they can quickly lose interest and simply unlike the facebook page, and start to fall out of the company's social media, which means they miss new offers etc but means that it is harder to pull in that person because they can no longer reach them anywhere in the world i.e. their own house.