"Arcadia boss Sir Philip Green has hired former Burberry vice-president of public relations Justin Cooke to push forward global expansion plans for Topshop."
"Cooke, who is credited with helping Burberry alter its image, will start work with Topshop in September and is expected to work closely with Green and Topshop managing director Mary Homer to look at oversees opportunities for the business."
"“We’re going to transform it from being a British retailer to a global brand,” said Cooke. “We want to bring the experience of the Oxford Street flagship to a worldwide audience.”
Justin Cooke has created a linking between the real word and socia media via "customize the catwalk"
"The fashion world has for years been among the most social media-savvy industries, and this year is no exception. High street fashion empireTopshop is taking its shopping experience to a new level online this Sunday with a live, sharable, customizable, shoppable, and data-savvy London Fashion Week runway experience.
"CUSTOMIZE THE CATWALK"
For the first time, via Topshop.com, customers will be able to customizeTopshop Unique designs as models strut down the runway by viewing the items in different colors. If they like what they see, viewers can buy Topshop Unique looks directly off the runway while watching the real-time catwalk video. Customers who choose to order items from the catwalk during the show can expect delivery of their items months ahead of industry lead times. "
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